Mobile, of course.

List here.

A few thoughts that spring to mind on some of these …

Jackie Huba, Church of the Customer – “Attracting is the new selling. It is the least-visible, and least-examined principle behind most companies today that are growing quickly through word of mouth.”

“X is the new Y”. Sorry Jackie, nothing replaces selling. You can attract ‘em all you like, but if they don’t buy, well then your attracta-marketing has failed.

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Tim Berry, Planning Startups Stories – “One of the most expensive myths in marketing is that lower price produces higher volume. That might be true for coal or gasoline, but not for most businesses. Lower price means, well, ask yourself: do you always eat at the lowest price restaurant? Buy the lowest price clothes? Do you drive the lowest priced car? Pricing is your best statement of value.”

Truer words never spoken etc.

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Drew McClellan, Drew’s Marketing Minute – “Do Less. One of the most tempting aspects of marketing is the veritable smorgasbord of different marketing tactics that you can toss into a marketing plan. It’s almost overwhelming.

Many marketing professionals make the very understandable mistake of believing that more is better. But they’re wrong.

You will be vastly more successful if you do less, but do them better. Pick 3-4 marketing tactics that you think are really going to be valued by your audience and drive the behavior/action you’re looking for. Then, figure out how you can do them in an extraordinary way.

100% consistency. 100% relevancy. Do less. But do them better.”

Spot on. Identifying a strategy is easy. Picking appropriate tactics is the hard part.

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Brian Moran, Publisher, Small Business Edge – “LESS IS MORE: In today’s cluttered world, your customers are being bombarded with thousands of messages every day. In order to rise above the noise level, you need to capture their attention immediately and then hold it while giving them your pitch. You must be able to deliver your message, if necessary, in 25 words or less. Include your main feature and the main benefit in the message. If you hook the potential customer, they will gladly ask you for more information.”

It’s all about clarity and a really well-honed pitch. Learn to write microcontent.

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John Jantsch, Duct Tape Marketing – “Become a journalist - no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables - so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects. Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”

Spot on.

Yeah, another top ten list.

CPM Rates Drop, Will Pay Walls Rise Again?

Open Collaboration and the Future of Public Relations

User-Generated Video Views Up 70% in ‘07, Semi-Pro and Pro Content Helped

Marketers and Content Providers Tune in to Podcasting’s Potential

The finer threads of Internet Connection

One point & shoot digital camera, one moleskine notebook, poor handwriting and ten minutes uploading & editing. Online video isn’t just for YouTube pranks anymore. Have a look at what’s happening over on qik.com.

I’ll be putting a few presentations up soon, using SlideShare.

Coroflot’s Creative Seeds - Sidestep: Interaction Designers, and How They Got That Way

White Paper - Jeff Jarvis, Steve Rubel & Keith O’Bien - Distributed influence: quantifying the impact of social media

atomiq.com - Goodhart’s law and social web design

Kolbrener - 50 Top Niche Social Media Sites, and Their Power Accounts

Toprankblog.com - Recession-proof search engine optimisation tips 

 

Via BrightSpark, Jim Meskauskas on Facebook in 2008

 

Toilet paper, after all, is also rather popular. Certainly everyone I know uses it. But I have yet to see ads on it.

 

He’s right, y’know. There’s a whole new rash of irrational exuberance about the revolutionary advertising prospects for Facebook and friends. It all sounds similar to the initial buzz around online advertising (long before AdWords) and the silly money charged for CPM banners. Prices justified because of the millions of eyeballs a big site could deliver. Then it became apparent that direct mail response rates were superb compared to the majority of banner click-through rates.

Valuations of social networking sites are based on subscriber numbers and the potential to generate revenue per subscriber. Highly-targetted advertising and affiliate sales seem to be the only plausible means to this end. Subscription numbers are this year’s eyeballs.

There are differences of course, such as the attempt to badge Facebook and others as platforms, rather than mere websites. That argument only goes so far, since Facebook’s current perceived advantage rests on the fact that it is a walled garden for user data (as evidenced by the Scoble debacle, which had nothing to do with privacy laws).

The Beacon mis-step was anything but. If your competitive advantage vanishes when the walls come down, you’d better cash in whilst the walls are still up.

Ask mobile operators about that (see Vodafone Live!, Orange and how difficult operators and handset manufacturers made it for the average user to find their way out onto the wilds of the mobile Internet). The mobile operators still have control of the pipes, or enough of the pipes to charge for access. Facebook doesn’t have that luxury.

There seems to be a tendency to forget that, whether one approves or not, what media does is deliver audiences to advertisers. This is why Google creates lots of applications. It builds an audience. If the application can also gather consumer information all the better. A premium price can be charged to the advertiser based on the probability that the user may be somewhat disposed to view the ad. Simple as that.